Amazon Haul: Amazon’s new bargain hub lands in Amazon.de navigation (beta)
Amazon has rolled out Amazon Haul in Germany. Launched as a hidden beta in June and originally accessible via the Amazon Shopping app, Haul is now integrated into the main navigation of Amazon.de — though it still carries a beta label.
Key points:
- Focus: Thousands of low-cost items (many under €20, several under €10) across fashion, home and lifestyle categories.
- Target audience: Younger shoppers (Gen Z and Millennials) seeking trend-led, low-price impulse buys.
- Positioning: Designed to compete with discount marketplaces such as Temu and AliExpress, using a factory-direct model that enables very low prices with longer delivery times.
- Status: Integrated into Amazon.de’s main navigation but still marked beta.
Why it matters: This signals a strategic push by Amazon toward curated, margin-controlled bargain inventory aimed at value-conscious shoppers — a potential shift in its marketplace approach and competitive stance versus Asian discount platforms.
Sources and further reading:
- About Amazon — Amazon Haul launch (Germany)
- SellerMag — Amazon Haul starts in Germany
- E-Commerce Institut — Market positioning and competition
Explore similar deals on Amazon US: https://www.amazon.com/s?k=amazon+haul+deals&tag=f1rede-20
Note: Amazon Haul is still in beta; details and availability may change.