Apple iPhone 17 event — Sept 9: full roundup & rumors

Apple has confirmed its iPhone 17 event for Tuesday, September 9, 2025 (1PM ET / 10AM PT). The new phones will ship with iOS 26 and promises of redesigned apps and AI features. Below is a concise summary of what the rumor mill and early reporting are saying.

Quick highlights

• Event: Tue, Sep 9 — livestream on Apple’s site: https://www.apple.com/apple-events/
• Expected lineup: iPhone 17, iPhone 17 Air (new ultra-thin model), iPhone 17 Pro, iPhone 17 Pro Max
• Software: iOS 26 (Liquid Glass visuals, redesigned Phone & Photos, Visual Intelligence search, live translation, other AI features)
• Key rumors: wider full‑width rear camera island (Pro), lighter all‑aluminum chassis for some models, new orange color for Pro models, possible 256GB default storage, new cases and colors

Design & hardware rumors

– iPhone 17 Air: reported ultra‑thin design (about 5–5.5mm), ~6.6″ display, single camera, A19 chip or basic A19, possible titanium/aluminum blend or titanium frame reports. Bloomberg and other outlets suggested Apple investigated portless design but kept a charging port.

– Pro models: rumored all‑aluminum chassis (lighter than titanium), new antenna layout for better reception, full‑width camera island on rear, possible improved telephoto and battery tweaks on Pro Max.

– Batteries: leaks suggest the Air may have a smaller battery (~2,800 mAh) versus thicker Pro batteries.

Pricing & storage

There are mixed reports on pricing. One leak suggests the iPhone 17 Air could start near $900. Separately, a leaker suggested the 17 lineup might start at 256GB base storage (a potential $50 price bump rumored), which Apple could market as better value.

iOS 26

iOS 26 (named for the year) is in public beta and includes the Liquid Glass visual direction, redesigned Phone and Photos apps, on‑device AI features for live translation, Visual Intelligence (image search), sensitive content warnings for child accounts, poll support in group texts, and other QoL updates. iOS 26 supports devices back to the iPhone 11.

Accessories & colors

Leakers and mockups show new case designs (Liquid Silicone and TechWoven-style cases) and refreshed color lines. Reported colors include black, white, steel gray, green, purple, light blue for the standard models; Air with lighter tones and Pro models going bold (including dark blue and orange).

Cases and accessories will appear on retailers after launch. Example Amazon search for cases: https://www.amazon.com/s?k=iphone+17+case&tag=f1rede-20

What else might appear at the event?

Apple often announces Apple Watch updates alongside iPhones: Watch Series 11, updated Watch Ultra/SE, potentially refreshed AirPods Pro and other hardware. Keep an eye on Apple’s event livestream for official reveals.

Sources & further reading

• CNET roundup: https://www.cnet.com/tech/mobile/apples-iphone-17-invites-are-out-heres-what-could-come-on-sept-9/
• MacRumors rumor collection: https://www.macrumors.com/2025/08/27/apple-event-logo-hints-at-iphone-17-pro-features/
• TechCrunch event notice: https://techcrunch.com/2025/08/26/apple-is-holding-its-iphone-17-event-on-september-9/
• Apple events (official livestream/info): https://www.apple.com/apple-events/

Notes: This post compiles current rumors and early reports. Apple hasn’t confirmed hardware specifics; expect official specs and pricing during the Sept 9 event.