Apple plans three years of new iPhone designs — iPhone 17 Air in 2025

Bloomberg reporting summarized by TechCrunch: Apple is preparing a phase of significant iPhone redesigns across the next three model cycles, starting with the 2025 lineup. The headline change is a new, ultra-thin model dubbed the iPhone 17 Air, expected to debut with the iPhone 17 family in 2025.

Key points

• Apple plans major design changes over the next three iPhone model cycles.
• The 2025 iPhone 17 series is expected to include an iPhone 17 Air, positioned as an ultra-thin variant (reports suggest it may replace the Plus model).
• Changes will focus largely on the exterior/look of iPhones and lineup reshaping.
• Timing: reports point to a September 2025 launch window for the iPhone 17 generation.

Primary coverage: TechCrunch — iPhone 17: The thinnest iPhone ever (coverage summarizing Bloomberg)
Original reporting referenced: Bloomberg (Mark Gurman).

If you want, I can add images, specs roundup, or affiliate links where relevant.