Apple TV+ Raises Monthly Price to $12.99 (≈$13)
Apple has increased the monthly price of Apple TV+ to $12.99 (about $13) from $9.99. The change is effective immediately for new subscribers; current subscribers will see the new price applied within 30 days after their next renewal date. Apple says the yearly Apple TV+ subscription and the Apple One bundle prices remain unchanged.
Key details
- New monthly price: $12.99/month (~$13)
- Effective for new customers: immediate
- Existing subscribers: price applied within 30 days after next renewal
- Annual Apple TV+ subscription: unchanged
- Apple One bundle price: unchanged
Context
Apple TV+ has expanded its slate of original programming — recent hits include Severance, The Studio, and several science-fiction series like For All Mankind, Invasion, Foundation, Murderbot, Silo and Dark Matter. The platform’s monthly price was around $7/month in 2023 before earlier increases.
This move follows a broader industry trend of streaming services raising prices as they expand content libraries and retain ad-free options.
Sources
Originally reported on multiple outlets; Engadget’s version was not linked here per guidelines.