Apple TV+ Price Increase: U.S. Monthly Plan Rises 30%

Apple has raised the monthly price of Apple TV+ in the United States from $9.99 to $12.99 — roughly a 30% increase — effective August 21, 2025 for new subscribers. Existing subscribers will see the new price applied within 30 days after their next renewal date.

Key points:

• Monthly price: $9.99 → $12.99 (U.S.)
• Annual price remains: $99 (U.S.)
• Apple One bundle prices unchanged
• Apple cites expanded original, ad-free content as the reason for the increase
• No official confirmation yet on timing for other markets; Germany is expected to follow at some point

For more details, see the full report: MacRumors — Apple TV+ price increase

Note: This post removes links to the original RSS item and links only to primary reporting. If a related physical product is needed, Apple TV+ is a digital subscription available through the Apple TV app and Apple’s official channels.