Best iPhones to Buy in 2025
Short version: If you want the best balance of features and price, the iPhone 16 and iPhone 16 Plus are the top picks. The iPhone 16 Pro and Pro Max are the best long-term choices if you can afford them. For budget buyers, the iPhone 16e replaces older “budget” models. The iPhone 15 and 15 Plus remain reasonable if found at a good discount.
Why these picks?
- iPhone 16 / 16 Plus: Strong upgrades over prior generations — AI features, improved ultrawide camera with macro support, faster MagSafe charging (25W vs 15W on older models), better battery life, Action and Camera Control buttons, and modest performance gains.
- iPhone 16 Pro / Pro Max: Best long-term value with higher-end cameras, Pro motion displays, more RAM, and tougher materials for durability.
- iPhone 16e: A budget-friendly option delivering many core improvements of the 16 series at a lower price.
- iPhone 15 / 15 Plus: Still solid — notable for Dynamic Island, MagSafe, and a two-camera system. They become better buys if you find refurbished or discounted units.
Buying advice
We based recommendations on Apple.com new, unlocked prices; good deals (trusted retailers or refurbished models) can change the best choice. Apple normally announces new iPhones every September. The iPhone 17 is expected in September 2025, so if you can wait, last-year models (like the iPhone 16 series) will likely drop in price.
Quick model links (Amazon search)
- Search: iPhone 16 on Amazon
- Search: iPhone 16 Plus on Amazon
- Search: iPhone 16 Pro on Amazon
- Search: iPhone 16e on Amazon
- Search: iPhone 15 on Amazon
- Search: iPhone 15 Plus on Amazon
FAQ highlights
- Best time to buy: Buy when you need one, but to maximize how “current” your iPhone is, buy just after Apple’s September launch cycle. Consider waiting for post-launch price drops on previous models.
- How long does an iPhone last: Most users keep iPhones 2–4 years; Apple supports older devices with software updates for many years.
Note: This summary is based on recent market commentary and product comparisons from multiple tech reviews and guides (no direct links to the original review site are included).