Amazon Devices & Services 2025 — Alexa+ expands across Ring, Vega, Kindle and new Echo line
Amazon used its 2025 Devices & Services event to push Alexa+ deeper into the smart-home ecosystem. The new features span security cameras, smart TVs, Kindle devices and a refreshed Echo lineup built around new AZ3/AZ3 Pro silicon.
Quick summary
- Alexa+ Greetings: Arriving on Ring 2K/4K cams this summer. Uses Ring image recognition to greet known visitors, ask questions of unknown visitors and manage delivery instructions for couriers.
- Vega smart TV: Alexa+ built into Amazon’s new Vega OS — find specific scenes in movies, get personalized recommendations, and ask for live sports updates.
- Kindle integration: Send notes and documents from Kindle Colorsoft and Scribe 3 to Alexa+ and have conversational access to their contents (coming early next year).
- 2025 Echo line: Echo Dot Max, Echo Studio, Echo Show 8 & 11 — “designed for Alexa+” and powered by the new AZ3 and AZ3 Pro chips for faster on-device voice/AI processing. New third‑party integrations include Sonos, Oura, Samsung and more.
Details
Alexa+ is Amazon’s generative-AI assistant upgrade for a more conversational experience. The feature set shown at the event highlights both the promise and current limits of generative AI — useful automations and content-aware features, but still evolving in reliability and scope.
Ring cameras
Alexa+ Greetings will be available on Ring’s new cameras (2K & 4K). With Ring’s on-device image recognition, the assistant can:
- Greet known friends and family automatically
- Ask unknown visitors why they’re there
- Give delivery instructions to couriers
Ring product page: Ring Outdoor Cam Plus
Search for the product on Amazon (affiliate): Ring Outdoor Cam Plus on Amazon
Vega smart TV
Amazon’s Vega OS includes Alexa+, letting you ask the assistant to jump to specific scenes, pull up related content and offer personalized suggestions. It also supports live sports queries and highlights.
Search for Vega smart TV on Amazon (affiliate): Vega smart TV on Amazon
Kindle
Kindle Colorsoft and Scribe 3 will be able to send stored notes and documents to Alexa+ for conversational summaries and queries. The integration is expected early next year.
Search for Kindle Scribe 3 on Amazon (affiliate): Kindle Scribe 3 on Amazon
New Echo devices & AZ3/AZ3 Pro chips
The 2025 Echo family — Echo Dot Max, Echo Studio, Echo Show 8 and Echo Show 11 — are described as “designed for Alexa+” and include Amazon’s new AZ3 and AZ3 Pro chips for faster, lower-latency voice processing. Expect improved responsiveness and more on-device AI work.
Search for Echo Dot Max on Amazon (affiliate): Echo Dot Max on Amazon
Sources & further reading
- Amazon Devices & Services event page: About Amazon — Devices & Services 2025
- Ring product page: Ring Outdoor Cam Plus
Notes: Links to Engadget’s coverage were intentionally excluded as requested. Affiliate Amazon search links include the tag parameter as provided.