Amazon hardware event — Sept 30, 10AM ET (New York City)
Amazon will hold a hardware-focused press event on Sept 30 at 10AM ET in New York City. The company is expected to spotlight updates across its device lineup, especially products tied to Alexa+: Echo speakers and Echo Show displays. Below is a summary of likely announcements and quick links to find related products on Amazon.
What to expect
- Echo / Echo Show — New models or software upgrades to leverage Alexa+’s improved conversational AI. The Echo Show hasn’t seen a recent refresh, and the standard Echo is due for an update.
- Kindle — The invitation image includes a color illustration on a Kindle, suggesting additional Kindle updates. Potential options could blend features from the Kindle Scribe 2 and recent color models, plus updates to the basic Kindle.
- Fire TV — A corner of what looks like a TV appears in the invite, so expect Fire TV hardware or streaming device news.
- Ring & Eero — Amazon-owned smart-home brands often announce new cameras, security gear, and mesh Wi‑Fi updates at these events.
- Timing & discounts — New models may not ship immediately, but announcements could signal discounts on older hardware ahead of Prime Day/other sales (noting Prime Day is Oct 7–8).
Quick product search links (affiliate)
Sources & further reading
Which announcement are you most hoping for? Reply below on the live tweet and let us know — we’ll share updates after the event.