Apple “Awe dropping” Event — How to Watch & What to Expect (Sept 9)
Date & time: September 9 — 1PM ET / 10AM PT
Apple is expected to unveil its next iPhone lineup at the “Awe dropping” event, with rumors pointing to an ultralight model called the iPhone 17 Air, plus a base iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max. Other likely announcements include new Apple Watch models and updated AirPods Pro. Apple also previewed iOS 26 earlier this year at WWDC, which will likely accompany the new phones.
Where to watch
- Official Apple Events page: https://www.apple.com/apple-events/
- Apple on YouTube: https://www.youtube.com/@Apple
What to expect
- iPhone 17 lineup — rumors suggest an ultralight “iPhone 17 Air” plus standard and Pro models
- Three new Apple Watch models and updated AirPods Pro
- Possible mentions of other devices (AirTag, Apple TV, iPad Pro) though those are less certain for this event
- iOS 26 software updates already previewed at WWDC
Quick tips
- Tune in early to catch the full keynote. Apple usually streams the event on its Events page and YouTube channel.
- Follow liveblogs and tech coverage for hands-on impressions after the keynote.
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What are you most hoping Apple announces this year? Share your thoughts below!