Apple’s “Awe dropping” Event — What to Expect (Sept 9, 2025)

Apple’s fall event is set for Tuesday, September 9 at 1:00 PM ET from Cupertino. The company is expected to unveil the iPhone 17 lineup, introduce iOS 26, refresh Apple Watch models and possibly launch AirPods Pro 3.

iPhone 17 lineup — Key rumors

• iPhone Air (rumored): A super-thin model (~5.55 mm) that could be the thinnest iPhone yet. Likely compromises: a single 48 MP camera and a smaller battery.
• iPhone 17 (standard): May gain a 120Hz ProMotion display previously exclusive to Pro models.
• iPhone 17 Pro & Pro Max: Possible switch from titanium to aluminum, an expanded rear camera island, and improved telephoto (rumored 48MP telephoto sensor). Anti-glare coating is also reported.

iOS 26

The new iPhones are expected to ship with iOS 26, which is rumored to bring one of Apple’s biggest visual refreshes in years and may be highlighted alongside the new displays.

Apple Watch

• Apple Watch Ultra 3: Expected processor upgrade and possible 5G connectivity; satellite texting features have been rumored.
• Series 11: Likely an iterative update over Series 10 with potential performance improvements.

AirPods Pro 3

AirPods Pro 3 are widely rumored to arrive at the event. Possible features include:

• In-ear biometric sensors (heart-rate, maybe temperature)
• Smaller earbuds and a reduced-size case; case may lose a physical pairing button for capacitive controls
• Improved ANC, faster audio chip, and potential live-translation features

How to watch

The keynote will be livestreamed from Cupertino on Sept 9 at 1 PM ET. Keep an eye on Apple’s official channels for the stream.

Want to explore related gear?

• AirPods Pro search on Amazon (affiliate): https://www.amazon.com/s?k=AirPods+Pro&tag=f1rede-20
• iPhone 17 case search on Amazon (affiliate): https://www.amazon.com/s?k=iPhone+17+case&tag=f1rede-20

Sources & notes

Details here are based on reporting and consensus from industry reporters and leakers (e.g., Bloomberg’s Mark Gurman, MacRumors, 9to5Mac). These remain rumors until Apple confirms them at the event. This post intentionally excludes direct links to the original RSS news source.

What are you most excited to see on Sept 9? Leave a comment below.