Apple “Awe Dropping” — iPhone 17 lineup preview
Apple’s fall event is set for September 9 at 1:00 PM ET / 10:00 AM PT. You can watch the livestream on Apple’s event page: https://apple.com/apple-events/.
What to expect
- iPhone 17 lineup: Expected models are iPhone 17, iPhone 17 Air (a new ultra‑light mid‑tier model reportedly with a smaller battery and fewer cameras), iPhone 17 Pro and iPhone 17 Pro Max.
- Apple Watch: New Apple Watch models (Series 11 and updates to the Ultra line are widely rumored).
- AirPods: Updated AirPods Pro expected.
- Other devices like refreshed Apple TV, AirTag or iPad Pro are rumored but less certain for this event.
Rumors to note
Reports suggest the iPhone 17 Air will be Apple’s first “Air”‑branded phone — prioritizing thinness and weight over battery size and multi‑camera setups. The rest of the lineup (17, 17 Pro, 17 Pro Max) looks like iterative upgrades over the iPhone 16 series.
How to watch
Apple will stream the keynote at: https://apple.com/apple-events/. Preorders for new hardware typically open shortly after the event on Apple Store.
Sources & further reading
- Apple Events (official)
- MacRumors: September 2025 Apple event — what to expect
- TechRadar: live coverage & rumors
Which model are you most excited for? Reply on our X post or comment below — Air, 17, Pro or Pro Max?