Apple “Awe dropping” Event — iPhone 17 Preview

Date & Time: September 9 — 1:00 PM ET / 10:00 AM PT

Apple will stream its fall hardware event, dubbed “Awe dropping,” where we expect the company to unveil the next iPhone generation and other updates. Here’s what to expect and how to watch.

What to expect

• iPhone 17 lineup: A base iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max are expected.
• iPhone 17 Air (rumored): Reports suggest an ultralight iPhone 17 Air — Apple’s first use of the “Air” name for an iPhone.
• Software: iOS 26 was previewed at WWDC; expect more details and new features tied to the hardware.
• Apple Watch & smart home: Likely refreshes to the Apple Watch lineup and possible smart-home announcements.

How to watch

Watch the livestream on Apple’s official events page: Apple Events or on Apple’s YouTube channel: Apple on YouTube. The stream begins Sep 9 at 1:00 PM ET / 10:00 AM PT.

Questions for readers

Which model are you most excited for — the rumored Air, the base iPhone 17, Pro, or Pro Max? Share your pick and why in the comments.

Note: This post summarizes current reporting and rumors ahead of Apple’s announcement. We will update with official details after the event.