Apple ‘Awe Dropping’ Event — What to Expect (Sep 9, 2025)

Apple’s September event is set for September 9, 2025 at 1:00 PM ET, streaming live from Apple Park in Cupertino on Apple.com and YouTube. Official livestream: https://www.apple.com/apple-events/

Quick summary

Expect the iPhone 17 lineup (including a rumored super-thin model widely called the “iPhone Air”), updates to the Apple Watch family (including a new Ultra model), and possibly AirPods Pro 3. Apple will ship the new iPhones with iOS 26, which brings a major visual refresh.

iPhone highlights (rumors)

• iPhone Air (rumored): Extremely thin (~5.55 mm), may use a high-density silicon-anode battery to offset a smaller battery capacity. Likely a single 48MP camera and some trade-offs on battery/camera versus Pro models.
• iPhone 17 Pro / Pro Max: Possible material change (titanium → aluminum), larger rear camera “island” across the back, upgraded telephoto (rumored 48MP zoom lens), and anti-glare coating. Standard iPhone 17 may gain 120Hz ProMotion display.
• Software: All new models expected to ship with iOS 26 and Apple’s updated Liquid Glass visual language.

Apple Watch & Fitness

• Watch Ultra: New Ultra model expected with 5G connectivity and a faster chip; satellite texting might be expanded to the wearable.
• Series 11: Likely incremental upgrades (faster chip, possible 5G), while keeping the Series 10 design lineage.
• Context: Ongoing news around Apple Fitness leadership and legal questions about some health features — unlikely to be addressed on stage but worth noting.

AirPods Pro 3 (rumored)

Potential in-ear biometric sensors (heart-rate, maybe temperature), live translation features, a slightly smaller case and capacitive controls (pairing button may be removed).

Where to watch

Watch the livestream on Apple’s events page or YouTube. Official Apple events page: https://www.apple.com/apple-events/

Sources

• Apple Events (official): https://www.apple.com/apple-events/
• MacRumors summary of event announcement: https://www.macrumors.com/2025/08/26/apple-september-2025-event-youtube/

Will there be surprises? Almost certainly. Tune in Sep 9 at 1PM ET and drop your predictions in the comments below — which product are you most excited to see?