Apple “Awe Dropping” — Event Preview (Sept 9, 2025)
Apple will hold its fall event, billed “Awe Dropping,” on September 9, 2025 at 1:00 PM ET / 10:00 AM PT. The livestream will be available from Apple’s official events page: https://www.apple.com/apple-events/
What to expect
- iPhone 17 lineup: base iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max
- iPhone 17 Air: an ultralight model rumored to be Apple’s first phone using the “Air” name
- Potential refreshes for Apple Watch and AirPods Pro, plus possible smart-home updates
Quick facts
- Event date/time: Sept 9 — 1PM ET / 10AM PT
- Livestream: Apple Events page and Apple’s YouTube channel
- Software: iOS 26 already previewed at WWDC; hardware reveals expected next
Where to buy related products
If you want to shop current models or browse options, use these Amazon searches (affiliate):
Questions or predictions? Share them below — which iPhone 17 model do you think will be the standout and why?
Note: This post summarizes widely reported expectations ahead of Apple’s event. For the official livestream and post-event details, check Apple’s event page linked above.