Apple doubles base iPhone storage — all new models start at 256GB
Apple’s new lineup — iPhone 17, iPhone 17 Pro and iPhone Air — now start at 256GB of storage, up from the 128GB base that’s been standard since the iPhone 13. This change applies across the entire range, giving most users twice the local storage at the base price point.
Why this matters
- Better for photos & video: Pro cameras and cinematic modes generate large files; 256GB reduces the need to constantly delete or offload media.
- Less reliance on cloud-only solutions: Local capacity matters if you shoot ProRAW, record high-res video, or travel without fast uploads.
- Resale/trade-in value: Higher base storage tends to hold value better.
Costs & options
Pro models still offer larger tiers (512GB, 1TB, 2TB on higher-end Pro configurations) for a premium. Many users will find 256GB sufficient, but creators and power users may still opt for 512GB or more.
Want to learn more or shop?
Official Apple announcement: Apple Newsroom — iPhone 17
Compare or shop on Amazon (affiliate search links):
Search iPhone 17 on Amazon
Search iPhone 17 Pro on Amazon
Search iPhone Air on Amazon
Join the conversation
Is 256GB enough for your needs? Comment below with your choice: A) 256GB or B) 512GB+ and why.
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