Apple Watch Ultra 3, Apple Watch Series 11 & Apple Watch SE 3 — Pre-orders open

At Apple’s Sept 9 event Apple announced the iPhone 17 and iPhone Air — and three new Apple Watches: the Apple Watch Ultra 3, Apple Watch Series 11, and Apple Watch SE 3. All three models opened for pre-order after the livestream and are scheduled to ship on September 19, 2025.

Quick details

• Apple Watch Ultra 3 — Official page: Apple Watch Ultra 3. Estimated starting price: $799. Amazon search: Search on Amazon.
• Apple Watch Series 11 — Official page: Apple Watch Series 11. Starts at about $399. Amazon search: Search on Amazon.
• Apple Watch SE 3 — Official page: Apple Watch SE 3. Expected entry-level price under $300. Amazon search: Search on Amazon.

Availability

Pre-orders are live and Apple lists a ship date of September 19, 2025 for all three models. Check the official product pages (links above) to choose configurations and carriers.

Which should you pick?

Choose the Ultra 3 if you want the most rugged hardware and advanced sensors. Series 11 is the all-around flagship with the newest chipset and features. SE 3 is the budget option that keeps core Apple Watch features at a lower price.

Have a favorite already? Tell us which model you’re eyeing and why in the comments below.