iPhone 17: Possible price increases — what to expect
Independent of colors and trims, one of the most-discussed questions ahead of Apple’s iPhone event is whether prices will rise. Recent industry reports suggest Apple may increase prices for some iPhone 17 models — especially the Pro variants — while the base iPhone 17 could remain at $799.
Key points
- iPhone 17 (base): Expected to keep the $799 starting price with 128GB.
- iPhone 17 Pro: Likely to start at a higher price because the base storage may double to 256GB (reports estimate an effective $100–$200 increase vs. last year).
- iPhone 17 Air / Plus: Could see moderate increases as well, depending on configuration changes.
- Why the increases? Analysts point to a mix of shifting SKU/storage strategies and higher import costs — U.S. tariffs on certain imports from China are being named as a contributing factor.
Sources and further reading
Accessories
With a new iPhone launch, accessory searches usually increase. If you want to browse compatible cases, screen protectors and chargers, see: iPhone 17 accessories on Amazon (affiliate).
Official pricing will be confirmed at Apple’s event; we’ll update this post once Apple publishes the final prices.