iPhone 17 Pro — “The Ultimate Pro” ad spotlights cinematic camera power

Apple’s new commercial “The Ultimate Pro” centers on the iPhone 17 Pro’s camera system, showcasing features that are increasingly convincing professionals to replace traditional filmmaking equipment with a smartphone.

Key highlights

• 48MP Fusion rear cameras with an 8× optical-quality zoom and a 56% larger sensor for improved low-light and detail.
• ProRes RAW video support and the industry-first genlock feature for precise multi-camera synchronization.
• 18MP Center Stage front camera with smarter group framing.
• Performance and build: A19 Pro chip, vapor cooling, a heat-forged aluminum unibody and improved ceramic shield for durability and long battery life.

Why it matters

These upgrades make the iPhone 17 Pro a viable tool for many creators and some professional productions, enabling cinematic capture without bulky gear. Apple’s ad reinforces this shift with cinematic footage set to “New Age Crisis” by Jean Dawson.

Watch the ad (Apple): https://www.youtube.com/watch?v=_-AS5DtDeqs

Buy / Compare: https://www.amazon.com/s?k=iPhone+17+Pro&tag=f1rede-20

Join the discussion

Do you think a smartphone can replace traditional camera kits for professional work? Share your thoughts in the comments.