Microsoft reverses Windows 10 ESU restrictions in the EEA
Microsoft has backtracked on restrictions it placed on the Windows 10 Extended Security Updates (ESU) program for users in the European Economic Area (EEA) after complaints from consumer rights group Euroconsumers.
Originally, Microsoft tied certain ESU enrollment options to a Microsoft account and cloud backup, or to spending Microsoft Rewards points — effectively limiting free access for some users. Following pressure, Microsoft updated the enrollment process in the EEA “to ensure it meets local expectations and delivers a secure, streamlined experience,” according to a company spokesperson quoted in reporting.
What changed
- In the EEA, ESU enrollment no longer requires a Microsoft account or mandatory cloud backup enrollment.
- European users can receive critical security updates past Windows 10’s official end of support (October 14, 2025) without those conditions.
- Outside the EEA, the previously announced requirements (Microsoft account, cloud backup, or payment / rewards points) remain in effect.
Why it matters
Euroconsumers argued the restrictions amounted to “planned obsolescence,” limiting product life and forcing users to upgrade prematurely. The move also risked running afoul of the EU’s Digital Markets Act (DMA), which restricts unlawful bundling and could have prompted regulatory investigations and significant fines up to 10% of global turnover for violations.
Options for Windows 10 users
If you’re still on Windows 10, your choices remain:
- Upgrade to Windows 11.
- Pay $30 for a one-year ESU extension (outside EEA still may face account/backup requirements).
- Enable Windows backup with a Microsoft account (may require OneDrive payment beyond 5GB).
- Spend 1,000 Microsoft Rewards points (not available to everyone).
European users now have clearer access to ESU without forced account/backup conditions for one extra year of updates. Others still face the original requirements until October 14, 2025.
Sources & further reading
- Pureinfotech: Microsoft reverses Windows 10 ESU restriction in EEA
- Microsoft: Windows end of support & ESU info
What will you do — upgrade now or stick with Windows 10? Share your thoughts below.