Samsung starts showing ads on Family Hub refrigerators in US pilot
Samsung has begun rolling out a software update that displays ads and promotions on the idle Cover Screen of its Family Hub refrigerators in the US as part of a pilot program. The company says this is intended to “enhance everyday value for our home appliance customers.”
What happens
- Ads and promotions appear on the Cover Screen when the fridge is idle (not in Art Mode or photo album).
- Specific ads can be dismissed and won’t reappear while the campaign runs.
- Samsung says ads won’t show when Art Mode or a photo album is active.
What’s unclear
- There is no confirmed way to fully opt out of ads during the pilot.
- It’s not clear which models (if any) are excluded from the test.
Price & reaction
Family Hub refrigerators typically cost between $1,800 and $3,500. Many owners and reviewers have expressed surprise or frustration that a paid appliance is now showing ads. Samsung previously said it had no plans to add ads to smart home displays, but the company appears to have changed course for its refrigerators.
Sources & further reading
- Android Authority — Samsung confirms smart refrigerator ads
- Tom’s Guide — Samsung smart fridge will start showing ads (no disable)
- Heise — Family Hub displays advertisement on its screens
- Samsung — Family Hub refrigerators (official product page)
- Shop/search: Samsung Family Hub refrigerator (Amazon affiliate)
Have you got a Family Hub fridge or thoughts on ads in paid appliances? Share your experience in the comments below.