What to expect at Apple’s iPhone 17 event
Apple’s annual iPhone event kicks off today. Here’s a summary of the most-consistent rumors and what to watch for:
Expected iPhone lineup
- iPhone 17
- iPhone Air — rumored to be the thinnest iPhone ever, possibly with a single 48MP rear camera, smaller battery, and the only model using a titanium frame.
- iPhone 17 Pro — rumored to get an improved telephoto camera (48MP)
- iPhone 17 Pro Max
There are also reports of bigger batteries across the series and case leaks showing a wide camera bump and dual lanyard holes.
Other expected hardware
- Apple Watch Ultra 3 — first major rugged-series update in two years; rumored 5G and satellite texting.
- Apple Watch Series 11 — iterative update expected.
- AirPods Pro 3 — may include new biometric sensors (e.g., in-ear heart-rate).
Software: new iPhones will ship with iOS 26. No major Apple AI or Siri overhaul is expected at this event.
Sources & further reading
Accessories (Amazon search links)
- Search for iPhone 17 cases on Amazon
- Search for Apple Watch Ultra 3 accessories on Amazon
- Search for Apple Watch Series 11 accessories on Amazon
Note: These are rumors and unconfirmed until Apple’s official announcements. Event time: 1PM ET / 10AM PT.