Apple Secures Exclusive US Formula 1 Rights — Apple TV to Stream Every Race from 2026
Apple has reached a five-year deal with Liberty Media to become the exclusive US broadcaster for Formula 1, with coverage beginning in 2026. Apple TV will carry every Grand Prix, along with practice, qualifying, and sprint sessions. Select races will be available for free in the Apple TV app.
Key details:
- Start year: 2026 under a five-year pact.
- Coverage: Every Grand Prix plus practice, qualifying, and sprint sessions for Apple TV subscribers.
- Free access: “Select races” will be free for non-subscribers via the Apple TV app.
- F1 TV Premium: Will still exist in the US but will require an Apple TV subscription.
- Reported bid: Apple reportedly offered between $120M–$150M per year, outbidding ESPN’s ~$90M/year.
This move follows industry rumors about Apple expanding its sports lineup and may build on the companys recent F1-focused projects, including its cinematic “F1” release. Observers expect Apple to integrate F1 into its broader media strategy, possibly using exclusive content and cross-promotion to attract subscribers.
For more information, see the original coverage on Engadget, the Apple TV app, and Formula1.com.
What this means for viewers:
- Apple TV subscribers will get the most comprehensive access to F1 content in the US starting in 2026.
- Casual fans may still watch select races for free, but full coverage will be behind Apples platform.
- Existing F1 TV Premium subscribers will need an Apple TV subscription to continue using that service in the US.
Want to discuss how this could affect sports streaming, broadcasting rights, or your subscription stack?
Discussion: Will you switch to Apple TV for F1, or is this a reason to reconsider your streaming subscriptions?