Apple to Become Exclusive U.S. Broadcast Partner for Formula 1 (2026)
Apple has been announced as the exclusive U.S. broadcast partner for Formula 1 beginning with the 2026 season. Under a multi-year agreement, live coverage — including practice sessions, qualifying and races — will move to Apple TV+, marking a major shift for how American fans will watch F1.
The deal is reported to run for five years and significantly expands Apple’s sports portfolio, which already includes agreements for Major League Soccer and MLB’s Friday Night Baseball. Reports suggest Apple will pay substantially more than the previous rights holder, reflecting the company’s push into premium live sports content.
- Start: 2026 season
- Term: Reportedly five years
- Coverage: All live sessions on Apple TV+, with select races and practice sessions available for free in the Apple TV app
- Reported cost: Industry reports estimate roughly $140 million per year
- Impact: Expected to grow F1’s U.S. audience, especially among younger viewers, and to shift how fans access live racing
Apple and Formula 1 issued official announcements when the agreement was confirmed at the United States Grand Prix. The move replaces ESPN as the U.S. rights holder and raises questions about how Apple’s coverage will coexist with F1’s own streaming service, F1 TV.
For background, Apple recently released the blockbuster documentary film “F1: The Movie,” which helped increase American interest in the sport; the company is now leveraging that momentum inside its streaming ecosystem.
Official announcement: Apple Newsroom. Additional details and statements: Formula 1 press release.
What this means for fans:
- Those who want full live access will need Apple TV+ (subscription details and pricing may affect uptake).
- Some events or practice sessions may remain freely viewable in the Apple TV app, easing the transition for casual viewers.
- The shift could accelerate growth of F1’s U.S. fanbase, but also fragment access across platforms.
Discussion: How do you feel about live F1 moving exclusively to Apple TV+? Will you switch services or look for alternative streaming options?