Deal Alert: Sony A7R V hits lowest price; A7 IV also drops to a new low

Sony has kicked off holiday-level discounts on two of its most popular full-frame mirrorless cameras. The high-resolution A7R V drops to $3,298 (about $902 off), its lowest price to date, while the versatile A7 IV falls to $1,998 (about $702 off). If you’ve been on the fence about upgrading, this is a compelling window to buy.

Current pricing

• Sony A7R V (61MP): $3,298 — new all-time low. Check latest pricing
• Sony A7 IV (33MP): $1,998 — new low (≈28% off). Check latest pricing

Note: Discounts can vary by region and retailer and may sell out quickly.

Why these models stand out

Sony A7R V — resolution, detail and flexibility

• 61MP full-frame sensor delivers class-leading stills detail; shoots up to 10 fps.
• Fast, reliable AF with advanced subject tracking; improved in-body stabilization over A7R IV.
• Video: 8K and 10‑bit options now available (be mindful of rolling shutter in certain modes).
• Viewfinder: Among the sharpest EVFs in its class for precise framing and manual focus.

Sony A7 IV — the balanced hybrid for photo and video

• 33MP sensor is a big step up from A7 III’s 24MP with improved overall image quality.
• Video: Up to 4K60 with 10‑bit 4:2:2; excellent AF for both stills and video.
• Stabilization: Effective IBIS; rolling shutter can limit use of the electronic shutter.
• All-rounder: A great everyday body for creators who split time between photos and video.

Which should you buy?

• Choose A7R V if you prioritize maximum detail for landscapes, studio work, large prints, or heavy cropping.
• Choose A7 IV for a balanced hybrid that handles weddings, travel, portraits and YouTube equally well at a lower price.

Buying tips

• Budget for fast cards (CFexpress Type A / SD UHS‑II) and extra batteries if you shoot video.
• For video-heavy work, test rolling shutter behavior in your preferred frame rates and codecs.
• Consider lens bundles or used GM lenses to maximize value with these bodies.

References and further reading:
Sony A7R V product page ·
Sony A7 IV product page ·
Deal coverage and context

Pricing and availability are subject to change; verify final totals, taxes and shipping at checkout.

Discussion: If you were upgrading today, would you take the A7R V’s 61MP detail or the A7 IV’s hybrid value for photo and video?