Disney+ Redesign & Hulu Integration — What to Know (Oct 8)
Disney is rolling out a major Disney+ app redesign and expanding Hulu’s role globally. The changes start on October 8 and include interface updates and feature additions aimed at improving content discovery and unifying Disney’s streaming brands outside the U.S.
Key changes
- New top navigation bar: A tabbed nav with dedicated sections for Disney+, Hulu and ESPN (where included).
- “For You” as the default home: Personalized recommendations based on viewing history, with an updated recommendation algorithm.
- Live hub: Accessible from the vertical nav, offers live news, sports, events and 24/7 streams.
- Hulu replaces Star (international): On October 8, Hulu becomes the global entertainment brand on Disney+ for non-US users, replacing the Star hub.
- Mobile updates: iOS widgets are launching; the company also plans “mobile-first” and mobile-exclusive experiences in the year ahead.
Context
These updates follow recent controversies that briefly affected Disney’s public image and reportedly led to subscriber cancellations. Public reports about specific subscriber loss figures vary; I did not find a verified number tying the redesign to a loss of 1.7M subscribers in sources checked.
Where to read more
Official announcement: The Walt Disney Company — Hulu global brand & Disney+
Additional coverage: TechRadar — Disney+ redesign and Hulu global launch
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