MediaMarkt’s “Mehrwertsteuer geschenkt” is back — Philips Hue Bridge Pro sees its first discount

MediaMarkt has relaunched its annual “Mehrwertsteuer geschenkt” (VAT‑free) promotion, offering discounts across much of its inventory. As in previous years, several high‑profile manufacturers — including Apple — remain excluded from the promotion. One notable inclusion this time: the Philips Hue Bridge Pro is available at a reduced price for the first time.

Here’s what to watch if you plan to shop the sale:

• Brand exclusions: Popular brands are often left out of the VAT discount. Check product pages for exclusion notices before you buy.
• Philips Hue Bridge Pro: Reported as discounted in this promotion; if you need a central hub for advanced Hue setups, this could be a rare chance to grab one cheaper. (Compare offers and consider the Amazon listing.)
• Verify final price: Promotions vary — confirm the final checkout price (including shipping or other fees) and whether the VAT reduction is applied automatically.
• Warranty & returns: Make sure standard warranty and return policies still apply for discounted items.

Tips for savvy shoppers: add items to your cart early, check if excluded brands are marked on product pages, and use price trackers to ensure the sale price is actually a good deal versus past discounts. If you were waiting on a smart‑home hub upgrade, this might be the right moment — but always compare across retailers.

For store details and terms, see MediaMarkt’s website: MediaMarkt Germany and Philips Hue: Philips Hue.

Discussion: Will you pick up the Philips Hue Bridge Pro in this sale — or are you holding out for a different deal? What’s the best strategy you use to check whether a retail sale is really worth it?