Meta updates Facebook Reels (2025)

Meta is rolling out several changes to Facebook Reels to make the experience more like Instagram Reels. Key updates include:

• Friend bubbles: Reels will show friend bubbles indicating which friends liked a post, making it easier to start conversations around shared interests.
• Refreshed recommendation engine: Meta says the recommender learns interests faster, surfaces about 50% more Reels published the same day, and will factor in preferred video length (recommending longer or shorter Reels based on your viewing habits). A new Not Interested button aims to further improve relevance.
• AI-powered suggestions: Reels will offer AI-driven suggestions for deeper exploration of specific topics or interests.

These features are described in recent coverage and align with Meta’s posts about improving recommendations with AI. For the official announcement and more details, see Meta’s post: Improving your recommendations with apps & AI.

If you discovered this via a tech site, note this summary cites Meta’s official blog for confirmation.

Would you welcome friend bubbles on Reels, or is this just more noise? Share your thoughts below.