Apple TV+ May Offer Free MLS Playoff Access to Woo Subscribers
Apple is reportedly planning to boost Apple TV+ by granting subscribers free access to Major League Soccer (MLS) Playoff matches. The company has not made an official announcement yet, and regional availability remains unclear.
Today, full MLS coverage sits in the separate MLS Season Pass within the Apple TV app, with Apple TV+ members typically receiving a discount rather than bundled access. Including the Playoffs for TV+ subscribers would mark a stronger push into live sports to attract new users and reduce churn.
- What’s rumored: Free MLS Playoff viewing for Apple TV+ subscribers.
- Unknowns: Eligible regions, redemption method, whether replays are included, and duration (one-time promo vs. recurring perk).
- Current model: MLS Season Pass is a standalone subscription; TV+ subscribers usually get a discount.
- Why it matters: Live sports can be a powerful acquisition and retention lever for streamers.
Context: Apple and MLS launched a long-term global partnership in 2023, delivering every match on supported devices without local blackouts through MLS Season Pass. Apple TV+ has also featured Friday Night Baseball (MLB) in select seasons, signaling Apple’s continued interest in premium sports content.
What to watch next: An official Apple announcement clarifying availability, how to activate access, and whether the offer extends beyond the Playoffs. We’ll also watch for details affecting existing MLS Season Pass subscribers.
Useful links:
Apple TV app: Sports and MLS Season Pass ·
MLS Season Pass overview
Note: This has not been officially confirmed by Apple as of publication. Terms and availability are subject to change.
Discussion: Would free MLS Playoff access make Apple TV+ more compelling for you, or do you prefer a separate sports subscription like MLS Season Pass?