Streaming: Trend Toward Bundle Subscriptions

Translation of original summary (from German): With rising prices, individual streaming subscriptions are losing attractiveness. Bundle offers like MagentaTV MegaStream are gaining traction. This aligns with findings from a Simon-Kucher study commissioned and referenced in recent German coverage.

Key findings

• Streaming growth is slowing and price sensitivity is rising.
• Consumers are less willing to pay for multiple individual subscriptions; bundles offer better perceived value.
• Providers respond with bundles, ad-supported tiers, and stricter account-sharing policies.
• In Germany, bundle offers (e.g., MagentaTV MegaStream) are rising in popularity as users seek value.

For the full study summary and press release from the consulting firm, see: Simon-Kucher newsroom: Growth in streaming slows

Note: the original article cited (ifun.de) was not linked here per request. If you want, I can look up an official product page for MagentaTV MegaStream or add regional details.

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