X launches Handle Marketplace: “Rare” usernames may cost up to seven figures
X has opened a waitlist and shared details for its long-rumored Handle Marketplace, a system to redistribute inactive usernames. The program splits handles into two tracks: “priority” names bundled with certain paid tiers, and “rare” names that may be awarded via public drops or sold directly.
- Priority handles: Examples include full names or multi-word phrases (e.g., @GabrielJones, @PizzaEater). These are accessible to Premium+ and Premium Business subscribers, but X says it may revoke them if a subscription lapses.
- Rare handles: Short, generic, or culturally significant names (e.g., @one, @fly, @compute). X says some will be given away based on merit via public drops, while others will be offered for sale through invite-only, fixed-price listings.
- Pricing: X’s FAQ indicates “rare” handles may range from about $2,500 to over seven figures, depending on demand and uniqueness.
- Requirements: Premium+ or Premium Business is required to initiate a rare handle transfer, but ongoing subscription isn’t required to keep a purchased rare handle.
X frames this as an industry-first model to standardize handle transfers and curb gray-market trading. Supporters say it could put dormant names back into circulation. Critics point to risks around policy-driven repossession and fairness, especially because X reserves the right to “reclaim” handles deemed inactive.
Context and concerns: X’s current inactive account policy has historically described inactivity as not logging in for 30 days. Observers also note earlier incidents where desirable usernames were reassigned by the company (e.g., @X, @music, @America), raising questions about user protections if money changes hands.
Getting started: X has promoted the initiative via its @XHandles account and a public waitlist. If you’re considering a claim, read the fine print closely—especially policies on inactivity, revocation, and dispute resolution.
Useful links:
- X Handle Marketplace updates (@XHandles)
- Inactive account policy (Help Center)
- Background report: Handle Marketplace could command seven-figure sales (Engadget)
Why it matters: This could reshape online identity on X by turning highly sought-after usernames into formal digital assets—while also concentrating valuable handles among those with budget or high platform standing.
Discussion: Should social platforms sell coveted usernames, or should inactive handles be released through open lotteries and stricter anti-squatting rules?