X launches Handle Marketplace: “Rare” usernames may cost up to seven figures
X has detailed its long-rumored Handle Marketplace and opened a waitlist to redistribute inactive usernames. The program introduces two tracks—“priority” and “rare”—with different paths to claim or purchase coveted handles.
- Two tracks: Priority handles (e.g., full names or phrases like @GabrielJones or @PizzaEater) are tied to Premium+ and Premium Business plans and can be revoked if the subscription lapses. Rare handles (short, generic, or culturally significant names like @one, @fly, @compute) will be offered via merit-based public drops or invite-only fixed-price sales.
- Pricing: X says rare handles may range from about $2,500 to over seven figures, depending on demand, character length, and cultural significance.
- Requirements: Premium+ or Premium Business is needed to initiate a rare handle transfer, but ongoing subscription isn’t required to keep a purchased rare handle.
- Inactivity policy: X reserves the right to reclaim inactive handles. Its current policy has historically defined inactivity as 30+ days without login.
X frames the marketplace as an industry-standard approach to reduce gray-market trading. Supporters argue it could put dormant names back into circulation. Critics worry about fairness and repossession risk, especially given previous high-profile reassignments (e.g., @X, @music, @America).
Getting started: Follow updates from the official @XHandles account and join the waitlist from links they share. Review policies closely—particularly revocation rules, inactivity definitions, and any handle transfer agreements.
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Why it matters: Formalizing handle transfers could reshape identity on X by turning usernames into tradable digital assets—benefiting active creators and brands, but potentially privileging those with budget or platform standing.
Discussion: Should platforms sell rare usernames or release them via open lotteries with strict anti-squatting rules?