Apple Black Friday deals 2025: top AirPods, iPads, Macs and Apple Watch discounts

Black Friday brings some of the year’s best discounts on Apple gear — even though Apple itself rarely cuts prices, major retailers are offering meaningful markdowns on AirPods, iPads, MacBooks, Apple Watches and accessories. Here are the standout deals we’ve tracked so far and quick tips for buying.

Headline deals

• AirPods 4 (with ANC) — $100 (deep discount on a flagship pair with ANC and Live Translation).
• AirPods 4 (base) — $69 (no ANC; strong value for the improved entry model).
• AirPods Max — $400 (matches all‑time low for Apple’s premium over‑ears).
• iPad Air (M3, 11″) — $449 (excellent balance of power and price).
• iPad Pro (M5, 11″) — $900 (new all‑time low for a pro tablet).
• MacBook Air (M4, 15″) — $949; MacBook Pro (M5, 14″) — $1,399 (notable laptop deals).
• Apple Watch SE 3 — $200 (best budget Apple Watch deal).
• AirTag (4‑pack) — $65 (good stocking‑stuffer price).
• Accessories: Apple Pencil Pro $95, Apple Pencil USB‑C $49 and more accessories on sale.

Where to shop

Apple rarely discounts directly, so check major retailers: Amazon, Best Buy, Walmart, Target and B&H. Prices can vary by retailer and color/configuration; use price trackers to confirm historic lows. Quick browse (affiliate): Shop Apple deals on Amazon.

Buying tips

• Confirm the exact model and specs (storage, screen size, cellular vs Wi‑Fi) before buying — discounts often apply to specific SKUs.
• Check return windows and warranty details; retailers sometimes extend holiday returns.
• For subscriptions or bundles, verify eligibility (new vs returning subscribers) and watch auto‑renewal dates.
• Use price trackers (Keepa, CamelCamelCamel) to verify true lows and spot flash sales.

Should you buy now?

If a discounted Apple device hits a price you’re comfortable with and it’s in stock, Black Friday is a sensible time to buy — many of these offers represent some of the year’s best prices. For big purchases, compare across retailers and consider bundles or refurbished certified options if you want extra savings.

Discussion: Which Apple deal are you most tempted by — AirPods, iPad, MacBook, or Apple Watch? Are you buying now or waiting for a different configuration/color to drop?