Apple confirms partnership with Real Madrid to produce Vision Pro football content

Apple has officially confirmed a collaboration with Spanish club Real Madrid to produce exclusive content for the Vision Pro headset. Apple’s Senior Vice President of Services, Eddy Cue, traveled to Madrid to announce and confirm the partnership after months of speculation.

The announcement indicates Apple is continuing to expand Vision Pro’s catalog with high-profile, sports‑focused experiences that leverage spatial video and immersive presentation. Details about the format, timing or whether the content will be limited to certain regions were not disclosed.

What we know so far

• Apple and Real Madrid are partnering to create Vision Pro‑exclusive football content.
• Eddy Cue visited Madrid to confirm the collaboration; the project follows earlier rumors.
• Technical and distribution details (release date, subscription, or geographic availability) have not been published yet.

Why this matters

Sports content is a strategic way for Apple to showcase spatial video and immersive experiences on Vision Pro. High-profile partnerships with major clubs like Real Madrid could boost interest in the headset among sports fans and open new formats for highlights, behind‑the‑scenes access and matchday experiences.

At the same time, exclusive sports content raises questions about availability, pricing and how broadcasters and leagues will balance paywalled immersive experiences with traditional TV and streaming rights.

What to watch next

• Official release details from Apple or Real Madrid about the type of content (full matches, highlights, or behind‑the‑scenes).
• Distribution terms—whether the content requires a paid subscription or will be bundled with other services.
• Region availability and whether similar partnerships will roll out with other clubs or leagues.

Learn more about the Vision Pro on Apple’s site (opens in a new tab): Apple Vision Pro. Visit Real Madrid’s official site for club information (opens in a new tab): Real Madrid.

Discussion: Would an immersive Vision Pro match experience from Real Madrid be something you’d pay for, or do you prefer traditional broadcasts? What features would make an AR/VR sports viewing experience worth buying?