Intuit signs nine‑figure deal to integrate TurboTax, Credit Karma, QuickBooks and Mailchimp into ChatGPT

Intuit has agreed to a nine‑figure partnership with OpenAI to integrate its consumer and business services — including TurboTax, Credit Karma, QuickBooks and Mailchimp — into ChatGPT. The deal (reported as a $100 million contract) will let users access Intuit features and get personalized finance guidance directly inside OpenAI’s chatbot.

Customers will be able to research credit cards and mortgages, get spending‑tailored recommendations, estimate tax refunds by allowing the chatbot to access financial data, and even schedule appointments with AI‑assisted tax experts. Businesses can use ChatGPT to analyze performance, generate revenue‑growth suggestions, craft targeted campaigns and automate invoice reminders.

What this integration includes

• Consumer tools: TurboTax & Credit Karma features inside ChatGPT for tailored tax and credit guidance.
• Business tools: QuickBooks and Mailchimp functionality for accounting advice, invoicing prompts and campaign generation.
• Data access: Optional authorizations letting ChatGPT read financial data to provide personalized estimates and scheduling.
• Model use: Intuit will broaden its use of OpenAI models, including agentic capabilities, across its platform.

Why it matters

The partnership speeds up a trend of embedding financial services inside AI assistants, making complex tasks accessible via natural language. For many users this promises convenience — fast, personalized answers and task automation. For Intuit, it expands reach to the “hundreds of millions” who ask ChatGPT finance questions every week and complements its decade of AI investment.

Risks and considerations

• Privacy & security: Allowing a chatbot to access sensitive financial data raises obvious privacy, consent and data‑protection issues that both companies will need to address clearly.
• Accuracy & liability: AI‑generated financial advice can be useful but may also produce errors — users and regulators will watch how responsibility and corrections are handled.
• Competition & trust: Embedding major financial services into ChatGPT may shift where consumers seek advice and could reshape competitive dynamics in fintech.

Intuit has previously invested heavily in AI and launched its own assistant in 2023; this contract (reported at $100M) formalizes deeper collaboration with OpenAI. OpenAI itself is expanding in finance, having acquired investing app ROI recently to bolster its credibility for money‑related guidance.

For more on the companies involved: Intuit · OpenAI · TurboTax.

Discussion: Would you let ChatGPT access your financial data to get tax or money advice — or do privacy concerns keep you from trying integrations like this?