Roku Black Friday deals: Streaming Stick Plus $20, Streaming Stick $15, 4K $25
Roku’s Black Friday sale puts several of its streaming devices at steep discounts. The Streaming Stick Plus — our top pick for a compact 4K HDR streamer — is down 50% to about $20. The base Streaming Stick and the Streaming Stick 4K are also on sale for roughly $15 and $25 respectively, while the more powerful Roku Ultra box is marked down to $69.
These sticks are a simple, low‑cost way to add smart TV features to older sets. The Streaming Stick Plus supports 4K HDR content, offers Roku’s easy interface and accurate universal search, and draws power from the TV in most setups so you don’t need an extra outlet.
Which model should you pick?
- Streaming Stick ($15): Best if you just want a basic Roku experience on a single TV — affordable and straightforward.
- Streaming Stick Plus ($20): Great balance of value and performance — 4K HDR support makes it our preferred pick for most users.
- Streaming Stick 4K ($25): Adds Dolby Vision support and slightly better Wi‑Fi performance for larger rooms.
- Roku Ultra ($69): Best for power users who want the most features, Ethernet, and extra storage — a solid set‑top option.
Why buy a Roku stick now
Black Friday prices on these devices are some of the lowest we see all year. If you need an easy way to stream Netflix, Prime Video, Disney+, Apple TV+ and free Roku channels, a discounted stick delivers big value. They’re also handy for travel or secondary TVs.
Buying tips
- Check whether the stick draws power from the TV or needs a wall adapter in your setup; some TVs have low‑power USB ports that won’t fully power a streamer.
- Compare features: Dolby Vision on the 4K variant vs. standard HDR on the Plus, and Ethernet/extra ports on the Ultra.
- Look for bundles: some retailers include subscriptions or gift cards that can increase overall value.
Find the deals on Amazon (affiliate link, opens in a new tab): Roku Streaming Stick Plus on Amazon. For original coverage, see the sale roundup (opens in a new tab): Engadget — Roku Streaming Stick Plus deal.
Discussion: Which Roku model would you pick for an older TV — Stick, Stick Plus, 4K or Ultra? Share your setup and we’ll help you choose.