Threads adds in‑chat audio previews for podcast links (Spotify first)

Threads is rolling out features to make the platform more podcast‑friendly. Starting today, posts that include Spotify show or episode links will surface an audio preview directly in the thread, and creators can add a link to their show on their profile so related posts display the preview automatically.

Key points:

• Audio previews in posts: Links to Spotify shows and episodes will show a playable preview inside Threads posts.
• Creator show links: Creators can add their podcast link to their bio, which helps their posts surface with audio previews.
• Platform support: The initial rollout supports Spotify only; Threads says Apple Podcasts support will arrive later.
• Availability: Previews are going live now and will reach all users over the coming weeks.

In theory, in‑app audio previews could boost discovery and listening because users can sample episodes without leaving Threads. Importantly, edited or previewed audio will be visible to anyone in the conversation — not just Android users or Spotify subscribers — making it easy to share clips with a broad audience.

That said, Threads historically sees limited click‑through on posted links, so it remains to be seen whether audio previews will meaningfully increase traffic to podcast pages or subscription numbers. The feature could still be useful for creators who want low‑friction sampling: a short preview may convince casual scrollers to follow or subscribe.

Tips for creators

• Add your show link to your Threads bio to ensure posts display audio previews.
• Post short, attention‑grabbing episode clips with clear context so listeners know what to expect.
• Combine previews with show notes, timestamps and calls to action to convert samplers into subscribers.

For creators and listeners who want to explore the feature, check Threads: threads.net. For more on podcast hosting and linking, see Spotify: spotify.com.

Discussion: Do audio previews make Threads a better place to discover podcasts — or will users still prefer dedicated podcast apps? How would you use previews as a creator?