TikTok launches Bulletin Board: one-way inbox updates for creators

TikTok has introduced “Bulletin Board,” a new feature that lets creators send one-way updates directly to followers’ inboxes. The tool supports text, links, polls, photos and references to other TikTok posts or live broadcasts — and followers who join can react to messages but cannot comment or reply.

Bulletin Board is aimed at helping creators share timely updates and promotions without flooding their regular feed. TikTok suggests it will be especially useful for musicians and artists to share new releases and provide “pre-save” links to fans.

How it works

• Creators can post multimedia updates (text, links, polls, photos) that go straight to followers’ TikTok inboxes.
• Followers must opt in to join a creator’s bulletin board from the creator’s profile; once joined they receive updates and can react but not reply.
• The feature supports linking to other TikTok posts and lives, letting creators push content and event notices directly to engaged fans.
• Eligibility: available to creators aged 18+ with at least 50,000 followers.

Why creators might use it

Bulletin Board gives creators a direct channel to reach their most engaged followers without relying on algorithmic discovery. For musicians, podcasters and event promoters, it provides a simple way to share release links, ticket drops and time‑sensitive calls to action.

What to watch for

• Privacy & moderation: because messages go directly to users, creators and TikTok will need clear moderation and opt‑out paths to prevent spam or misuse.
• Engagement trade-offs: one‑way messages reduce inbox clutter for creators but limit two‑way interaction; communities used to direct replies may find the format restrictive.
• Discoverability: Bulletin Board complements feed posts and lives, but its effectiveness will depend on how many followers opt in and how TikTok surfaces board memberships on profiles.

Bulletin Board joins a growing list of broadcast‑style features across social apps — similar to Instagram’s broadcast channels and Telegram’s one‑way messaging — showing platforms’ interest in enabling low‑friction creator‑to‑fan communication.

Creators meeting the follower threshold can find and enable Bulletin Board on their TikTok profile; users can opt in to boards from creator pages to start receiving updates.

Discussion: Would you join a creator’s bulletin board to get direct updates, or do you prefer public posts and replies? What would make the feature valuable (exclusive content, early access, ticket links)?