Amazon expands Alexa+ shopping features: auto‑orders, price tracking and Shopping Essentials on Echo Show

Amazon has rolled new shopping features into Alexa+, its generative AI‑powered assistant. The updates include a price‑tracking tool that can automatically purchase an item when it drops below a user‑set target, a Shopping Essentials dashboard for Echo Show 15 and 21, personalized product recommendations and the ability to add items to an existing order before it ships.

The price tracker watches items in your cart, wishlist or saved searches and can be set to automatically place an order using your default payment method and delivery address when the price condition is met. The Shopping Essentials panel on Echo Show provides quick access to recent orders, real‑time tracking, recommended household reorders and a tappable interface to add items to your cart.

Key features

• Auto‑order price tracking: set a target price and Alexa+ can purchase items automatically when they meet your threshold.
• Shopping Essentials on Echo Show 15 & 21: order tracking, saved items, reorders and quick purchase controls via touch or voice.
• Personalized recommendations: get product suggestions when shopping for occasions or people, based on preferences you share.
• Last‑minute add‑ons: add batteries or related accessories to orders before they leave the warehouse.

Privacy and convenience trade‑offs

These features increase convenience, especially for frequent shoppers and deal hunters, but they also raise questions about impulse purchases and data use. Auto‑ordering tied to your default payment method is convenient — and potentially risky if not carefully managed. Amazon’s broader strategy to limit third‑party AI agents from making purchases also gives context to these moves: the company is aiming to keep transactional flows within its own ecosystem.

For more details see Amazon’s product pages and coverage of Alexa+ updates: Amazon Alexa and related reporting on feature rollout (coverage).

Discussion: Would you let Alexa+ auto‑order items when they hit your target price — or does automated purchasing feel too risky? What controls would you want to see (purchase limits, multi‑step confirmations, spend caps)?