LG quietly added an unremovable Microsoft Copilot app to some smart TVs

Multiple LG smart TV owners have reported that a Microsoft Copilot app recently appeared on their sets and cannot be uninstalled. Some users can only hide the app from the home screen, while others say it is permanently installed without an obvious opt‑in, prompting concerns about consent, control and privacy.

Reports so far mention 2022 and 2023 LG models (including OLED and UA8000 series), but not all owners see the app — behavior appears to depend on device model, firmware version or account settings.

What users are seeing

• Copilot shows up in the app list or on the home screen without a manual install.
• The app cannot be removed on affected units; hiding is possible in some cases.
• Not every TV is affected, suggesting a staggered rollout or firmware/account dependency.

Why this matters

Hard‑installing an AI assistant raises questions about user choice and bloatware. Consumers expect control over software on devices they own; non‑removable apps that may process voice or usage data can erode trust and create privacy concerns.

How to check and possible workarounds

• Check your apps list and see if Copilot appears; try hiding it from the home screen if that option exists.
• Look for a firmware or software update — LG or Microsoft may release an opt‑out or fix.
• Review your TV account and privacy settings to limit data sharing with third‑party services.
• Contact LG support or your retailer to report the issue and request guidance; some users have reported varying results after contacting customer service.
• As a last resort, a factory reset might remove recent app additions on some units — back up accounts and settings first.

Industry context

Manufacturers increasingly add AI features to differentiate products, but forced integrations can backfire. LG announced Copilot‑powered AI Search for upcoming models at CES, but adding a permanent Copilot app to existing TVs highlights the tension between convenience and user control.

For more reporting and user threads tracking the issue, see coverage here: Engadget — LG Copilot reports.

Discussion: Do you want AI assistants baked into your TV by default, or should manufacturers require an opt‑in? If your LG TV shows Copilot, what did you try and did it help?