Reddit tests verification for public figures with a limited alpha

Reddit has begun a limited alpha test of identity verification for public figures, starting with a curated group that includes journalists from major outlets. The move adds a grey “verified” checkmark to selected accounts and converts some existing “official” business badges into the new verified label.

The company says the feature is voluntary and opt‑in, focused on improving clarity in moments when verification matters — like AMAs, news reporting or when brands share important information. Unlike some platforms, Reddit emphasizes verification is not about status and does not confer special privileges or visibility.

How the initial test works

• Limited alpha: Reddit hand‑picked a small, curated set of accounts (journalists and high‑visibility figures) to trial the checkmarks.
• Business badges: Accounts using the earlier “official” badge will now display a grey verified mark instead.
• Eligibility: Verified accounts must be in good standing and active; NSFW‑focused accounts are excluded for now.
• No perks: Verification does not grant immunity from subreddit rules or algorithmic boosts.

Why this matters

Verification can reduce confusion and help users know when they’re engaging with reporters, experts or official brand accounts — especially during live discussions or breaking news. It can also ease moderators’ burden, who often verify users manually in high‑profile threads.

That said, verification systems have been controversial across platforms. Paid or inconsistent badges have previously caused user distrust. Reddit’s approach — curated, voluntary and positioned as clarity rather than status — echoes pre‑Musk Twitter-style verification, at least initially.

Limitations and concerns

• Limited rollout: Regular users cannot yet apply; Reddit says it hopes to open identity self‑identification more broadly in the future.
• Transparency: It remains to be seen how Reddit will vet applicants at scale and what evidence will be required for identity confirmation.
• Moderator reliance: While helpful, badges don’t replace the need for active moderation or tools to manage misinformation and impersonation.

What’s next

Reddit plans to expand the feature beyond the curated alpha over time, with the goal that “anyone who wishes to self‑identify will be able to do so in the future.” The company will likely iterate on eligibility, verification flows and transparency measures as it scales the program.

For more context, see Reddit’s announcement and coverage from major outlets as the test evolves.

Discussion: Would a verified checkmark make you more likely to trust a Reddit account during an AMA or news thread — or do you think it risks creating new hierarchies on the platform?