Audi Concept C: ‘Radical Next’ roadster preview (Milan)

Audi unveiled the Concept C in Milan — a back-to-basics design study that previews the brand’s “radical next.” It blends retro inspiration with modern tech and could influence a new generation of Audis across EV, hybrid and ICE powertrains.

Key highlights

• Design: Strong nods to the 1930s Auto Union Type C and the spirit of the TT; louvered rear and tapered shape with titanium-hued paint.
• Roof: First Audi with a folding hardtop convertible — coupe looks with open-air capability.
• Interior: Dramatically simplified dashboard, chunky tactile controls with an “Audi click,” and a hidden 10.4″ touchscreen that swivels into view.
• Visibility: No rear window; digital rearview mirror and conventional side mirrors remain, suggesting close-to-production intent.
• Powertrain: Confirmed as a battery-electric concept, rear-wheel drive; Audi says the design will guide future models across EV, hybrid and ICE options. Specs and range not yet disclosed.

Production prospects

Audi hasn’t announced timing, but the presence of real-world features (mirrors, wipers) and the brand’s statements suggest the Concept C could influence a production car — potentially filling the void left by the TT.

Sources & further reading

• Audi MediaCenter (official): https://www.audi-mediacenter.com/en
• Audi USA Newsroom: https://media.audiusa.com/releases

Thoughts? Would you buy an Audi roadster like this if it reached showrooms? Share your take below.