Apple ‘Awe Dropping’ Event — What to Expect (Sept 9, 2025)
Apple’s keynote is set for Tuesday, September 9 at 1:00 PM ET. It will be livestreamed on Apple’s Events page and Apple’s official YouTube channel. Watch live: Apple YouTube livestream — or visit Apple Events.
Highlights to watch for
- iPhone 17 lineup — Reports point to multiple models, including a rumored ultra-thin iPhone nicknamed the “iPhone Air” (~5.55 mm). Expect trade-offs: likely a single 48MP main camera and a smaller battery, though a high-density silicon-anode battery has been rumored to help offset capacity loss.
- iPhone 17 Pro / Pro Max — Possible switch from titanium back to aluminum, an expanded rear camera “island” across much of the back, and improved telephoto performance (rumored 48MP telephoto).
- Standard iPhone 17 — Supply-chain rumors suggest a 120Hz variable refresh rate (ProMotion) display could come to the non‑Pro model.
- iOS 26 — All new iPhones will ship with iOS 26, which brings a major visual refresh (Liquid Glass design language) and will likely be featured heavily in Apple’s demo.
- Apple Watch — Expect updates across the lineup: an Apple Watch Ultra 3 with 5G and chipset upgrades (and potential satellite texting), plus incremental improvements to the Series 11 (faster chip; design likely similar to Series 10).
- AirPods Pro 3 — Rumors point to a refreshed model with minor size reductions, a case without a physical pairing button, capacitive controls, and possible new sensors (in-ear heart-rate, maybe temperature, plus live translation features).
Context & sources
Rumors and reporting come from multiple industry and supply‑chain sources, and interviews with reporters who track Apple closely. We have confirmed the official livestream start time: Sept 9 — 1:00 PM ET.
How to watch
Official Apple Events page: https://www.apple.com/apple-events/
Official YouTube livestream: https://www.youtube.com/watch?v=H3KnMyojEQU
Join the conversation
What are you hoping to see from Apple this year — the super-thin iPhone Air, better telephoto on the Pro models, or new Watch features? Leave a comment below and we’ll update this post after the keynote.
Note: This roundup is based on pre-event reports and leaks; final specs and product names will be confirmed by Apple during the keynote.