Google expands AI Mode in Search to Hindi, Indonesian, Japanese, Korean and Brazilian Portuguese
Google is rolling out AI Mode in Search beyond English — the chatbot-powered experience is now available in Hindi, Indonesian, Japanese, Korean and Brazilian Portuguese. This follows a rapid global expansion: AI Mode has been present in 180+ countries and now benefits from upgrades including support for the Gemini 2.5 Pro model and Deep Search.
Why this matters:
- Localization: Google says building global Search requires nuanced local understanding, not just translation — leveraging Gemini 2.5 to deliver locally relevant results.
- Publisher impact: While Google claims Search-driven site traffic is “relatively stable” since AI Overviews, recent court filings warned the “open web is already in rapid decline.” Publishers facing traffic drops may welcome wider AI Mode adoption or fear more aggregation of answers in Search.
- User experience: Multimodal and reasoning improvements aim to make conversational search more accurate across languages and regions.
Quote: “Building a truly global Search goes far beyond translation — it requires a nuanced understanding of local information,” wrote Hema Budaraju, Google’s VP of search product management.
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