Apple “Awe dropping” — iPhone 17 event: live stream and what to expect
Apple’s September event — dubbed “Awe dropping” — starts at 1 PM ET / 10 AM PT. Expect the iPhone 17 lineup reveal, including a rumored ultralight model likely called the iPhone 17 Air, plus updates to Apple Watch and AirPods.
How to watch
- Official livestream (YouTube): Watch Apple on YouTube
- Apple events page: apple.com/apple-events
What to expect
- iPhone 17 lineup: base iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a lighter iPhone 17 Air (first with “Air” naming for iPhone).
- Possible tradeoffs for the iPhone 17 Air: smaller battery and fewer cameras to achieve a thinner, ultralight design.
- Other possible announcements: new Apple Watch models and refreshed AirPods Pro. Additional devices (AirTag, Apple TV, iPad Pro) may be announced but are less certain for this event.
Quick links
- Watch now: YouTube livestream
- Search iPhone 17 on Amazon (affiliate): https://www.amazon.com/s?k=iPhone+17&tag=f1rede-20
Stay tuned here for live updates and analysis. What are you most excited to see — design changes, camera upgrades, battery life improvements, or something else?