Apple “Awe Dropping” event — live at 19:00 CEST

Apple is holding its traditional September event today, start time 19:00 CEST (German time). You can follow the live stream on Apple’s website, the Apple TV app, or on YouTube.

Live stream (YouTube): Watch Apple’s live stream

Time conversions:

• 19:00 CEST (Central Europe)
• 18:00 BST (UK)
• 13:00 ET (US Eastern)
• 10:00 PT (US Pacific)

What to expect

• New iPhone 17 lineup (iPhone 17, 17 Pro, possibly iPhone 17 Air)
• Apple Watch Series 11 and Apple Watch Ultra 3
• New AirPods Pro (third generation)
• Potential Apple TV 4K update and other accessories
• Software announcements and possibly a surprise “one more thing”

This event is a mix of marketing and product announcements — ideal to see Apple’s direction for hardware and services for the coming year.

Have a device you’re hoping they reveal or upgrade? Share your expectations in the comments below.

Stream sources: Apple (official channels) and Apple’s YouTube livestream.