Apple iPhone 17 Event — Key Announcements
Apple revealed several new devices at its September event: the iPhone 17, AirPods Pro 3, Apple Watch Series 11, Apple Watch Ultra 3, and an updated Apple Watch SE. Below is a concise breakdown, links for more information, and Amazon search links (affiliate) if you want to shop or pre-order.
iPhone 17
- 6.3″ display with 120Hz ProMotion and thinner borders
- Ceramic Shield 2 for improved scratch resistance
- A19 chipset (improved CPU/GPU and neural engine)
- Up to +8 hours of battery life vs previous model
- 48MP main Fusion ultra wide + 12MP telephoto; improved center-stage selfie with larger square sensor
More info: Apple Newsroom
Amazon search (affiliate): iPhone 17 on Amazon
AirPods Pro 3
- New biometric sensors with heart-rate monitoring
- Improved spatial audio and ANC (x4 more effective vs original)
- Live translation powered by Apple Intelligence; gesture to activate
- Foam-infused eartips and ~8 hours battery life per charge
- Price: $249 — available to order today; widely available Sept 19
Amazon search (affiliate): AirPods Pro 3 on Amazon
Apple Watch Series 11
- Thinnest, more durable design (twice as scratch resistant)
- New modem with 5G support and better power efficiency
- Hypertension (high blood pressure) monitoring and Health app alerts
- Up to 24 hours battery life
- Starting price: $399
Amazon search (affiliate): Apple Watch Series 11 on Amazon
Apple Watch Ultra 3
- Bigger, brighter LTPO 3 display
- Satellite connectivity and Emergency SOS
- Starting price: $799
Amazon search (affiliate): Apple Watch Ultra 3 on Amazon
Apple Watch SE (updated)
- Always-on display option, optional 5G, improved S10 chip
- Gestures like Double Tap and wrist-flick; Sleep Score and sleep apnea notifications
- Battery remains ~18 hours but adds fast charging
- Starting price: $249
Amazon search (affiliate): Apple Watch SE on Amazon
Event & official info
Official Apple coverage and press releases will be available on Apple Newsroom and the Apple Events page.
Note: This post summarizes Apple’s announcements. Preorder and availability details were shared during the event; several products list availability starting Sept 19. For complete specs and official press releases, check Apple Newsroom.
Which new product are you most excited about? Reply below — we’ll follow up with hands-on coverage and deeper reviews.