Fortnite creators can sell in-game items — revenue share explained

Epic is letting creators sell consumable and durable items in Fortnite. Developers will build items using Unreal Editor for Fortnite and a Verse-based API. They “will ordinarily earn 50 percent of the V‑Bucks value” from sales on their islands; from December 2025 through the end of 2026 they keep 100 percent.

How V‑Bucks value maps to dollars

Epic calculates V‑Bucks value by taking real-money purchases converted to USD, subtracting platform/store fees (12–30%), and dividing by total V‑Bucks spent. Fortnite’s average platform fee is ~26%, so 50% of V‑Bucks value equals ~37% of retail spending, and 100% equals ~74%.

Other changes

• Creators can pay to be featured in a new “Sponsored row” in Discover.
• New tools for community forums and island updates.

Why it matters

Epic is positioning Fortnite as a platform for user-created games and social experiences (similar to Roblox), expanding monetization options for creators but also raising moderation and child-safety questions.

Sources: Epic Games announcements and reporting by outlets covering the update.