Amazon closes 14 Amazon Fresh stores in the UK and pivots to online grocery

Amazon has announced it will close 14 Amazon Fresh stores in the UK and convert the remaining five Amazon Fresh locations to the Whole Foods Market brand. The company says it will focus on online grocery deliveries across the region.

Key points

• 14 Amazon Fresh stores in the UK will close; 5 will convert to Whole Foods Market.
• Amazon plans to add perishables to Same‑Day Delivery in the UK by 2026, following a recent US rollout.
• The move follows previous store closures in 2023 and the effective scaling back of Amazon’s Just Walk Out technology amid cost, accuracy and privacy concerns.
• Amazon’s official announcement: About Amazon (UK).

What this means

Amazon appears to be prioritizing online grocery growth over physical Fresh supermarkets in the UK. Customers can expect expanded online services, including same‑day delivery with perishables by 2026.

Related

Find Amazon Fresh services on Amazon (US search): https://www.amazon.com/s?k=Amazon+Fresh&tag=f1rede-20

Source: About Amazon (UK)

What do you think—will you shift to online grocery shopping or miss the in‑store experience? Share your thoughts below.