YouTube adds a “Hide” button to dismiss end-screen popups (per‑video)
YouTube is testing a new Hide button that lets viewers dismiss end-screen popups at the end of videos. The button appears in the top-right corner of the player when end screens show up; tapping or clicking it removes the suggestions for the current video only, so you’ll need to hide them again for each new video.
What changed
- Hide end screens: A per‑video Hide option lets viewers dismiss end‑screen popups so they can keep watching without on‑screen suggestions.
- Removed hover-to-subscribe on watermark: On desktop, the hover-to-subscribe action for the channel watermark has been removed (YouTube says it was redundant).
Why it matters
YouTube says these tweaks won’t prevent creators from adding end screens or watermarks, and the company estimates the changes will have a minor impact: less than a 1.5% decrease in views from hidden end screens and roughly <0.05% of subscriptions came from hover-to-subscribe.
How to use it
- When end screens appear, look for the Hide button in the top‑right corner of the video player.
- Click or tap it to dismiss the end‑screen content for the current video.
- Repeat for each new video if you want end screens hidden again.
Reactions & implications
For viewers who find end screens distracting, this is a welcome control. For creators, the impact appears to be small based on YouTube’s estimates, but channels reliant on end‑screen clicks may want to monitor analytics.
Coverage: SocialMediaToday, Tubefilter.
Originally reported by multiple outlets; no official YouTube blog post was found at the time of posting.