Nintendo to open its first-ever UK pop-up store in London

Nintendo will open a limited-time pop-up store in London this fall — its first in the UK. The store will run from October 22 to November 16, 2025 on the ground floor of Westfield London in Shepherd’s Bush.

What to expect

• Official Nintendo merchandise across iconic franchises including Super Mario, The Legend of Zelda, Animal Crossing, Donkey Kong and more.
• Apparel and collectibles such as keyrings, pins, bags and other accessories.
• Similar merchandise selection to Nintendo’s official stores in Tokyo, Kyoto and its permanent US locations.

Entry & reservations

• Opening-week entry (Oct 22–26) will be by reservation only. Tickets go live on October 7, 2025.
• From October 27 onward the store will operate on a first-come, first-served basis — expect queues at busy times.

Location

Westfield London, Shepherd’s Bush — ground floor (Ariel Way, Shepherd’s Bush W12 7GF).

For official details and reservation info, see Nintendo UK’s announcement: Nintendo: Announcing the Nintendo POP-UP STORE in LONDON

If you plan to visit, consider reserving early for Oct 22–26. Which franchise are you most excited to shop for? Share in the comments below!